Welcome to Argent’s new blog! Here, we’ll be bringing you news from Argent as well as a range of posts exploring the latest trends and updates on all things jewellery related.
Firstly let me introduce myself, I’m Claire and I’m the owner of Argent Jewellery. I’ll be posting on here along with some of the girls from the shop giving you some insight into running a jewellery shop and our perspectives on the industry. We hope to bring you regular content and ideas to keep up with fashion, trends, latest offers and new collections we have in stock.
What better way to launch our blog than to tell you a little about our newest collections. Last month myself and Charlotte visited The Jewellery Show, an annual trade show for jewellery at the NEC in Birmingham.
Despite difficult weather conditions, the show still managed to attract over 63,000 retailers from across the country to catch a first glimpse of up and coming ranges. It was not surprising to find a huge number of charms and bead collections dominating the show, as these are still a key trend for 2012. However, the ‘Shamballa’ bracelet (drawstring bracelets encrusted with Swarovski crystals) is creeping into the market offering a slight alternative to the more well-known ranges.
When choosing new pieces for the shop, our main tactic is to look out for what we know our most loyal customers will like, which can be quite an easy thing to predict when they’ve been coming to us for 23 years! We also want to attract new customers and stock ranges which, although possessing timelessness, are in touch with the current fashion trends. It is very important to look at the quality, designs which will appeal to a range of customers, and collections which cater to different budgets.
Here’s a roundup of our new collections:From our visit to the NEC, we acquired some gorgeous new ranges from a couple of designers we already stock – Mounir Designs and Flash Jordan, as well as three completely new designer collections. We hope the new collections will bring variety and some fresh designs our customers will be interested in. They also allow for us to keep up with the trends of the moment helping to attract new customers.
Mounir’s latest addition, to an already intricate and beautiful range, includes letter pendants which incorporate semi-precious birthstones. These would make a great birthday or christening gift.
Flash Jordan’s latest collection includes sculptural and stylish cufflinks with semi-precious stones, such as blue topaz, amethyst and garnet. The new ‘Jack the Lad’ collection is based upon the Union Jack and is relevant to the upcoming Olympics and the Queen’s diamond Jubilee.
Seen as the elite of cufflinks, these might attract the high end market.
Award winning designer, Missoma, has a collection of innovative designer jewellery in a variety of bold, colourful and directional designs. Available in 18ct vermeil and sterling silver, Missoma’s jewellery uses an array of exotic semi-precious stones.
Missoma has attracted a loyal and ever growing fan-base in the UK and abroad, as it offers affordable luxury with a fine jewellery look.
A new silver plated bronze collection from Rebecca, with a fresh white and sparkling statement that will look great for summer. An early claim to fame as it’s recently been sported by Jennifer Lopez on American Idol.
Stubbs and Co.
The last range we’ve taken on is Stubbs and Co., a fine silver mesh collection predominantly made up of bracelets.
Keep an eye out in store and on our website for the new collections over the coming weeks.